About Baldwin Baits
My name is Connor Baldwin, and I started Baldwin Baits when I was 16 years old with a simple goal — to combine my love for fishing with my dream of owning my own business. What began as a small idea in my garage has grown into something I’m truly proud of: a brand built on quality, creativity, and community.
At Baldwin Baits, every lure is hand-poured with care, made to perform on the water, and designed to stand out. I believe anglers deserve more than just store-bought baits — they deserve something made with passion and purpose.
When you buy from Baldwin Baits, you’re not just getting quality tackle. You’re supporting youth entrepreneurshipand helping me chase a dream that started with a single mold and a lot of determination.
We also offer custom colors and designs, especially in our swimbaits, so every angler can get something unique that matches their style and fishing goals.
Thank you for supporting small business, handmade craftsmanship, and the next generation of bait makers.
Baldwin Baits — crafted with passion, built to catch.
Meet The Man
Hey, I’m Connor Baldwin, the guy pouring, packing, and posting everything you see from Baldwin Baits. I’m 17 years old and from Franklin, Indiana, and I started this company because I wanted to create something of my own that combined two of my favorite things: business and fishing.
Every bait you see is made by hand, by me — right here at home. From mixing colors and testing new molds to filming videos and fulfilling orders, I handle it all because I believe in giving every angler something they can trust.
Running Baldwin Baits has taught me a lot about hard work, patience, and chasing big dreams, and I’m just getting started. My goal is to keep growing this brand, make products that truly perform, and inspire other young entrepreneurs to take a chance on their ideas too.
Thanks for being part of this journey and supporting what I do.
– Connor Baldwin
Founder of Baldwin Baits